The concept of delivering media messages in a way that increases the likelihood of reaching more people with a message close to the time of their purchase decision is known as:

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The concept described above is known as recency, which emphasizes on reaching consumers closest to the time of their purchase decision to maximize the impact of the media message. Sales promotion and reach are related but not the same as recency, while rating is a measurement of the number of households or individuals exposed to a particular media program.

The Concept of Delivering Media Messages in a Way That