Advanced technology may soon allow a shopper,who is looking at different choices of canned spaghetti sauce at Loblaws,to receive an ad from Prego spaghetti sauce describing the advantages of their brand over the house brand.This is an example of:

Question

Quizplus · Accepted Answer

This is an example of just-in-time communications, which refers to delivering targeted advertising or information to consumers at the exact moment they need it or think about it. The technology would use geolocation and data tracking to identify the shopper and send them personalized ads in real-time.

Advanced Technology May Soon Allow a Shopper,who Is Looking at Different