In a brainstorming session for a new drug to lower cholesterol,the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market.In terms of the communication process,the encoding of the message would most likely be undertaken by its:

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The source is responsible for encoding the message, which in this case would be the marketing department who are brainstorming the messaging for the new drug. The communication channel and medium refer to how the message is delivered, while the decoder is the recipient of the message who interprets it.

In a Brainstorming Session for a New Drug to Lower