All of the following are TRUE statements about how social media is impacting IMC programs,EXCEPT:
A) social media is being used in news releases
B) social media is a component of the IMC audit
C) social media can be used as part of a direct marketing approach
D) social media is never used in the decline stage of the product life cycle
Correct Answer:
Verified
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Q23: A rapidly growing trend in marketing communications
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Q25: After telling your friend about a great
Q26: In a brainstorming session for a new
Q28: As an 'American' football junkie,you begin describing
Q29: For a message to be communicated effectively,the
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