When Procter & Gamble introduced Swiffer,a new product to make it easier to clean increasingly popular hardwood floors,it knew it had to achieve high brand awareness among its potential consumers because the product was low-tech and fairly easily imitated.Which promotional element did P&G emphasize?

Question

Quizplus · Accepted Answer

Procter & Gamble emphasized advertising to achieve high brand awareness among potential consumers because the product was low-tech and easily imitated. Advertising is the most effective promotional tool to increase brand awareness and reach a wide audience quickly.

When Procter & Gamble Introduced Swiffer,a New Product to Make