Direct mail and catalogues involve relatively ______ active customer involvement and relatively _______ active retailer involvement.
A)low, low
B)low, high
C)high, low
D)high, high

Question

Quizplus · Accepted Answer

Direct mail and catalogues involve relatively low active customer involvement because customers can browse and make purchases at their own pace, without having to interact with a salesperson. They also involve relatively low active retailer involvement because retailers do not have to actively engage with customers in order to make a sale.

Direct Mail and Catalogues Involve Relatively ______ Active Customer Involvement