The variety of different items a store carries is referred to as:
A)retailing mix.
B)depth of product line.
C)breadth of product line.
D)level of service.

Question

Quizplus · Accepted Answer

Breadth of product line refers to the variety of different items a store carries. Retailing mix refers to the combination of factors such as product selection, pricing, promotion and location that a retailer uses to satisfy its target market. Depth of product line refers to the assortment of products within a particular category or product line. Level of service refers to the degree of assistance and attention provided to customers.

The Variety of Different Items a Store Carries Is Referred