Lighting-One is a national firm that allows its independent members,retailers of lighting fixtures,to concentrate their buying power and to plan collaborative promotional and pricing activities.Lighting-One could best be described as a(n):

Question

Quizplus · Accepted Answer

Lighting-One is a contractual system as it is an agreement between independent retailers to combine their buying power and promotional activities. It is not vertically integrated, as it does not involve owning or controlling multiple stages of production or distribution. It is also not a franchised operation, as independent members are not using a well-known established brand but forming a partnership through a contract.

Lighting-One Is a National Firm That Allows Its Independent Members,retailers