Dominion is a Canadian supermarket.Recently,it began its Baby Club program,which mails its members a $20 gift certificate when they purchase a certain dollar amount of infant products.By offering this and similar loyalty-type programs,Dominion is trying to:

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By offering a loyalty-type program where customers can receive a gift certificate upon reaching a certain dollar amount, Dominion is incentivizing customers to make larger purchases of infant products. This suggests that Dominion is trying to move from a self-service approach towards a limited service approach where they can offer more personalized attention and benefits to their customers.

Dominion Is a Canadian Supermarket