You are developing a retailing strategy for a new women's clothing store.Your strategy should consider each of the following EXCEPT:
A) positioning the store based on the retail positioning matrix of breadth of product line and value added.
B) developing a retail mix that corresponds to the neighbourhood where located.
C) establishing a retail image that differentiates the store from its chief competitors.
D) selecting suppliers who will offer volume and seasonal discounts.
Correct Answer:
Verified
Q104: Figure: 15-5 Q105: Figure: 15-5 Q106: Dillard's and Parisian's are two department store Q107: Loblaws,a Canadian supermarket,features fruits and vegetables piled Q108: To successfully position a store,it: Q110: The pricing manager for Loblaws tries to Q111: Which of the following is NOT an Q112: Another term for gross margin is: Q113: One dimension of the retail positioning matrix Q114: When developing marketing strategies,marketing managers use the
A)must be in
A)original markup.
B)maintained
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