When developing marketing strategies,marketing managers use the elements of the marketing mix,which includes product,price,place,and promotion.The marketer can effectively control these elements to develop marketing strategies and to change those strategies in response to environmental changes.In a similar fashion,when developing retailing strategies,marketers use what is called the retailing mix,which includes:
A)merchandise, store location, pricing and communications.
B)product, merchandise, and communications.
C)store location, merchandise, and communications.
D)store location, merchandise, and personal selling.

Question

Quizplus · Accepted Answer

The retailing mix includes merchandise (product), store location (place), pricing, and communications (promotion). Personal selling is also an important component of retailing, but it is not considered a separate element in the retailing mix.

When Developing Marketing Strategies,marketing Managers Use the Elements of the Marketing