Longaberger baskets are sold at parties.A hostess invites friends and neighbours to admire the baskets the company has sent to display and takes orders.In return,the hostess is able to purchase the baskets at a discount.Longaberger uses which type of marketing channel?

Question

Quizplus · Accepted Answer

Longaberger uses a direct channel as they sell their baskets directly to consumers through parties without involving intermediaries.

Longaberger Baskets Are Sold at Parties