The channel strategy demonstrated when Black & Decker sells its tools in the consumer market under the Black & Decker name and basically the same tool to the business market using the DeWalt brand name.Black & Decker is using:
A) strategic channel alliance.
B) multi-intermediary distribution.
C) parallel distribution.
D) multichannel distribution.
Correct Answer:
Verified
Q50: The most common indirect channel moves product
Q51: Canada has gone from producing and marketing
Q52: Facebook,Amazon.ca,Expedia.ca,and Dell.ca are all examples of:
A)Internet distribution
Q53: When you order a sweater from an
Q54: Mail-order selling,catalogue sales,and telemarketing,are all examples of:
A)indirect
Q56: MachineTools.com sells grinders,boring mills,and engine lathes.The website
Q57: A method of marketing which allows consumers
Q58: Indirect channels for consumer goods
A)occur when one
Q59: Business distributors perform functions that are most
Q60: Hybrid marketing channels or dual distribution are
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents