Hybrid marketing channels or dual distribution are two terms that mean the same as:

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Hybrid marketing channels and dual distribution both refer to the use of multiple channels to distribute a product or service. This can include both traditional brick and mortar stores as well as online retailers, for example. The term "multichannel distribution" is also commonly used to describe this strategy. Strategic channel alliance refers to a partnership between companies to sell through each other's distribution channels, while multi-intermediary distribution refers to the use of multiple intermediaries (such as wholesalers and retailers) in the distribution process. Parallel distribution is a term used more specifically in the context of intellectual property, where products are sold through multiple channels (such as authorized and unauthorized resellers) at the same time.

Hybrid Marketing Channels or Dual Distribution Are Two Terms That