A recent innovation in marketing channels whereby one firm's marketing channel is used to sell another firm's products is called a(n):

Question

Quizplus · Accepted Answer

A strategic channel alliance is a recent innovation in marketing channels where one firm's marketing channel is used to sell another firm's products. It usually involves a long-term agreement between two firms to utilize each other's marketing and distribution channels to reach specific target markets. Dual distribution refers to a company using multiple distribution channels to reach its customers. Cooperative distribution and integrated channel alliance are not commonly used terms in marketing channels.

A Recent Innovation in Marketing Channels Whereby One Firm's Marketing