GE sells certain appliances directly to home and apartment builders but uses retail stores to sell other appliances to regular homeowners.GE is using:
A)strategic channel alliance.
B)multichannel distribution.
C)parallel distribution.
D)multi-intermediary distribution.

Question

Quizplus · Accepted Answer

GE is using multichannel distribution by selling appliances directly to builders and also through retail stores for homeowners.

GE Sells Certain Appliances Directly to Home and Apartment Builders