When Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.It is employing a(n)___________ strategy.
A)strategic channel alliance
B)industrial distributor
C)dual distribution system
D)direct marketing channel

Question

Quizplus · Accepted Answer

Kraft Foods is using Ajinomoto's distribution system to market its Maxwell House coffee, which suggests that the two companies have formed a strategic channel alliance to enter the Japanese market. Option B, industrial distributor, typically refers to a company that buys industrial products from manufacturers and sells them to other businesses. Option C, dual distribution system, refers to using multiple channels to market a product, which is not the case here as Kraft is solely using Ajinomoto's system. Option D, direct marketing channel, refers to a company selling its product directly to consumers without intermediaries, which is not the case here as Kraft is using Ajinomoto as an intermediary.

When Kraft Foods Uses the Distribution System of Ajinomoto,a Major