Which type of marketing channel arrangement is good for a firm to use in international marketing where the creation of marketing channel relationships is expensive and time consuming?

Question

Quizplus · Accepted Answer

Strategic channel alliance would be the best choice for a firm in international marketing where the creation of marketing channel relationships is expensive and time-consuming. This arrangement allows the firm to partner with already established and successful channel intermediaries in the foreign market, which reduces the cost and time required to develop marketing channels from scratch. This also provides the firm with access to the intermediary's existing customer base and distribution network, leading to increased sales and profits.

Which Type of Marketing Channel Arrangement Is Good for a Firm