Meyers,Inc.is a Canadian company that manufactures and distributes coffee products in Canada Because of the wide popularity of its products in the Canada,Meyers wants to initiate distribution internationally as soon as possible.The most efficient distribution arrangement in terms of cost and time for Meyers Inc.to use would be:

Question

Quizplus · Accepted Answer

A strategic channel alliance allows Meyers, Inc. to partner with established international distributors, leveraging their existing networks to efficiently enter new markets, saving both time and costs.