The purpose of implementing a vertical marketing system is to:

Question

Quizplus · Accepted Answer

The purpose of a vertical marketing system is to achieve channel economies and create the maximum marketing impact by integrating the various entities involved in the distribution channel, such as manufacturing, wholesaling, and retailing, under a single ownership or management. This allows for better coordination and efficiency, leading to cost savings and a more effective marketing strategy.

The Purpose of Implementing a Vertical Marketing System Is To