Lighting One allows its members,retailers of lighting fixtures,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.Lighting One is an example of a(n):

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Lighting One is a retailer-sponsored cooperative, as it is formed by retailers in the lighting fixtures market to collaborate on promotional and pricing activities, with the goal of increasing their buying power and competitiveness against wholesalers and other retailers.

Lighting One Allows Its Members,retailers of Lighting Fixtures,to Concentrate Their