Jacob has developed a lawn care service that will revolutionize the lawn care industry.Jacob,however,has limited operating capital and still wants a wide distribution of his new product.Which of the following options might he choose?
A) He can establish a contractual vertical marketing system (franchise) .
B) He might establish a corporate vertical marketing system to control the distribution system established.
C) He might open up branch offices around the country to provide the exposure he needs.
D) He could establish a wholesaler-sponsored vertical marketing system to obtain greater economies of scale.
Correct Answer:
Verified
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