Because Procter & Gamble has a broad product assortment and is able to obtain excellent cooperation from supermarkets in displaying,promoting,and pricing its products,Procter & Gamble represents which type of vertical marketing system?

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Procter & Gamble represents an administered vertical marketing system where a dominant firm coordinates with other channel members for common objectives without any ownership ties. Procter & Gamble uses its strong brand image and relationship with supermarkets to control the distribution and pricing of its products. This is different from a corporate vertical marketing system where a company owns multiple levels of the channel or a contractual vertical marketing system where independent firms work together through contracts.

Because Procter & Gamble Has a Broad Product Assortment and Is