The most common form of distribution intensity is:

Question

Quizplus · Accepted Answer

Selective distribution is the most common form of distribution intensity where a limited number of retailers or outlets are selected to sell the product. This approach is used for products that require a certain level of service or prominence in the retail environment, but not so much that it warrants exclusive distribution. Intensive distribution is used for products that are widely available and require a high degree of exposure, while exclusive distribution is used for luxury products or those with high prestige that are only available in a limited number of exclusive outlets. Extensive distribution is not a common term used in marketing literature.

The Most Common Form of Distribution Intensity Is