Procter & Gamble,given its broad product assortment ranging from disposable diapers to detergents,is able to obtain cooperation from supermarkets in displaying,promoting,and pricing its products.This channel arrangement is an example of a(n):

Question

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Procter & Gamble's ability to obtain cooperation from supermarkets in displaying, promoting and pricing its products indicates the use of administered vertical marketing systems where the manufacturer exercises its influence and coordination over the distribution channel, but without formal ownership or contractual ties between channel members. P&G does not have complete control over the distribution channel as in corporate vertical marketing systems or contractual ties as in contractual vertical marketing systems, nor does it involve a unified ownership structure as in integrated vertical marketing systems.

Procter & Gamble,given Its Broad Product Assortment Ranging from Disposable