Which type of vertical marketing system achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership?

Question

Quizplus · Accepted Answer

An administered vertical marketing system achieves coordination at successive stages of production and distribution through the size and influence of one channel member rather than through ownership. In this type of system, the dominant channel member coordinates activities and seeks cooperation from other members to achieve its goals. Examples include Walmart and Procter & Gamble.

Which Type of Vertical Marketing System Achieves Coordination at Successive