The density of distribution whereby a firm tries to place its products in a few retail outlets in a specific area is called _____ distribution.

Name: The density of distribution whereby a firm tries to place its products in a few retail outlets in a specific area is called _____ distribution.
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Question

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Selective distribution involves placing products in a limited number of retail outlets in specific geographic areas. This approach allows for a balance between market coverage and control of distribution.

The Density of Distribution Whereby a Firm Tries to Place