Which of the following statements describes the most significant distinction between a corporate vertical marketing system and an administered vertical marketing system?

Question

Quizplus · Accepted Answer

The most significant distinction between a corporate vertical marketing system and an administered vertical marketing system is how they achieve coordination at successive stages of production and distribution. A corporate vertical marketing system achieves coordination through the ownership of the different stages of production and distribution, while an administered vertical marketing system achieves coordination by the size and influence of one channel member rather than through ownership. Therefore, option C is the correct answer as it correctly describes this distinction.

Which of the Following Statements Describes the Most Significant Distinction