Which type of contractual vertical marketing system involves a contractual relationship between a wholesaler and small,independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts?

Question

Quizplus · Accepted Answer

A wholesaler-sponsored voluntary chain involves a contractual relationship between a wholesaler and small, independent retailers to coordinate their buying practices, merchandising programs, and inventory management efforts while still allowing the retailers to maintain their independence. This helps to ensure consistency and standardization across the chain. The other options refer to different types of contractual vertical marketing systems, but do not match the description given in the question.

Which Type of Contractual Vertical Marketing System Involves a Contractual