Sears operates a network of warehouses as part of its distribution system.Sears also obtains over 50 percent of its goods from companies that it partly or wholly owns.Sears is engaged in:

Question

Quizplus · Accepted Answer

Backward integration occurs when a company acquires or merges with its suppliers or manufacturers to control its supply chain, which is what Sears is doing by obtaining over 50 percent of its goods from companies it partly or wholly owns.

Sears Operates a Network of Warehouses as Part of Its