A new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control and the least amount of conflict.Which marketing channel arrangement should this company choose?

Question

Quizplus · Accepted Answer

A corporate vertical marketing system involves the ownership of multiple levels of the distribution channel, allowing the company to have complete control over the distribution and sales of its products. This eliminates conflicts between various intermediaries and ensures a consistent brand image and customer experience. As the new company aims for maximum control and minimum conflict, this would be the best option for it.

A New Company Produces Paint and Other Home Decorating Products