Hallmark Cards is able to maintain good dealer relationships because it limits the number and maintains the quality of outlets through which it sells.Hallmark uses _____ distribution.

Question

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Hallmark Cards uses selective distribution, which means they limit the number of outlets through which they sell their products and maintain quality through careful selection of these outlets. This strategy allows Hallmark to maintain good dealer relationships by working closely with a select group of outlets, rather than diluting their brand by selling through too many channels.

Hallmark Cards Is Able to Maintain Good Dealer Relationships Because