Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers is called _____ conflict.

Question

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Horizontal conflict occurs when there is a conflict between intermediaries at the same level in a marketing channel. In this case, the conflict is between two or more retailers. Corporate conflict occurs between different levels of the marketing channel (such as between a manufacturer and a retailer), vertical conflict occurs when there is a conflict between different levels of the marketing channel (such as between a manufacturer and a wholesaler), and administered conflict occurs when one party has the power to dictate terms to the other party.

Conflict Occurring Between Intermediaries at the Same Level in a Marketing