When General Mills divides the sales revenue in a single year obtained by all its breakfast cereals by the breakfast cereal sales of all its competitors plus its own for that same year,it is calculating its:
A)unit volume.
B)long-run profit.
C)current profit.
D)market share.

Question

Quizplus · Accepted Answer

General Mills is calculating its market share by dividing its sales revenue by the total sales of its competitors and itself. Market share is the percentage of total sales in a market that a company earns. By calculating market share, General Mills can assess how well it is performing relative to its competitors and adjust its strategy accordingly.

When General Mills Divides the Sales Revenue in a Single