Marketing executives must translate estimates of customer demand into estimates of:
A)personnel requirements.
B)advertising expenditures.
C)public relations efforts.
D)revenues.

Question

Quizplus · Accepted Answer

Marketing executives must not only estimate customer demand but also estimate the resulting revenues that will be generated from that demand. This helps them determine pricing strategies, budgeting, and product development. A, B, and C may be influenced by customer demand estimates, but they are not the primary focus of this translation process.

Marketing Executives Must Translate Estimates of Customer Demand into Estimates