Prices such as: $19.99,$29.99,and $39.99 are examples of:
A)target pricing
B)incremental pricing
C)range-based pricing
D)odd-even pricing

Question

Quizplus · Accepted Answer

These prices are examples of odd-even pricing, which is a pricing strategy that involves setting prices just below a round number (e.g. $19.99 instead of $20). This is done to make the price seem more affordable and to encourage purchases.

Prices Such As: $19.99,$29.99,and $39.99 Are Examples Of