Odd-even pricing is most closely related to:
A)retailers' perceptions of price.
B)customers' perceptions of price.
C)wholesalers' mark-ups.
D)manufacturers' costs.

Question

Quizplus · Accepted Answer

Odd-even pricing is a pricing strategy based on customers' perceptions of price. It involves setting prices that end in odd numbers (such as $1.99) or even numbers (such as $2.00) in order to make the price appear lower or higher to the customer. This strategy is used to influence customers' purchase decisions and perceptions of value.

Odd-Even Pricing Is Most Closely Related To