When it comes to low prices in the eyes of consumers,which of the following statements is TRUE?
A)Consumers will pay more for low quality products.
B)Consumers may not always perceive lower prices as connoting poorer quality.
C)Consumers perceive lower prices as poor quality.
D)Costs will always dictate the price.

Question

Quizplus · Accepted Answer

Consumers may not always perceive lower prices as connoting poorer quality. In fact, some consumers view low prices as an indicator of a good deal or a bargain. However, this perception may vary depending on the product or service being offered, as well as the brand and reputation of the seller. It is possible for consumers to associate low prices with poor quality, but it is not always the case. Ultimately, the relationship between price and quality is complex and may be influenced by various factors such as consumer preferences, market competition, and product features.

When It Comes to Low Prices in the Eyes of Consumers,which