A bottle of shampoo shrink-wrapped with a bottle of conditioner for 10 cents more than the regular price of the shampoo is an example of _____ pricing.
A)penetration
B)prestige
C)bundle
D)odd-even

Question

Quizplus · Accepted Answer

This is an example of bundle pricing, where two or more complementary products are sold together at a special combined price. In this case, the shampoo and conditioner are both haircare products that are commonly used together, and the bundle pricing helps to encourage customers to purchase both items at once.

A Bottle of Shampoo Shrink-Wrapped with a Bottle of Conditioner