A Swedish company such as Asko that prides itself on manufacturing and marketing some of the best built and most expensive appliances in the world is using which competition-based method of pricing?
A)customary pricing
B)above-market pricing
C)loss-leader pricing
D)bait-and-switch pricing

Question

Quizplus · Accepted Answer

Asko is using above-market pricing, which means they are setting their prices higher than their competitors to communicate their superior quality and exclusivity. They consider themselves to be offering some of the best-built and most expensive appliances in the world, indicating that their pricing strategy is based on emphasizing the value and exclusivity of their products rather than merely cost or competition.

A Swedish Company Such as Asko That Prides Itself on Manufacturing