'No-name' products likely use:
A)demand backward pricing
B)below-market pricing
C)loss-leader pricing
D)prestige pricing

Question

Quizplus · Accepted Answer

'No-name' products are likely to use below-market pricing, also known as economy or value pricing. This means that they offer products at a lower price than their competitors to appeal to cost-conscious consumers. This strategy is commonly used by generic or store-brand products that do not have a strong brand name or reputation.

'No-Name' Products Likely Use