Students from Berry College attended a performance at nearby Shorter College and were extremely impressed with the dance troupe that was the opening act.As soon as the students returned to Berry,they made arrangements for the entertainers to appear on their campus.On the day of the concert the venue was packed with students,but the quality of the performance was much lower than they had seen at the Shorter campus.The Berry students' disappointment was the direct result of which characteristic of services?
A)perishability
B)intangibility
C)inconsistency
D)inseparability

Question

Quizplus · Accepted Answer

The Berry students' disappointment with the lower quality of the performance on their campus compared to the one they saw at Shorter College is an example of inconsistency, which is a characteristic of services that refers to the variability of the quality of services due to their reliance on human performance. The dance troupe's performance was inconsistent, meaning it varied in quality from one performance to another.

Students from Berry College Attended a Performance at Nearby Shorter