Figure: 12-2
-According to the service continuum (Figure 12-2),which of the following organizations has the highest level of intangibility?
A)tailored suit
B)teaching
C)advertising agency
D)fast-food restaurant

Question

Figure: 12-2 
-According to the service continuum (Figure 12-2),which of the following organizations has the highest level of intangibility?
A)tailored suit 
B)teaching 
C)advertising agency 
D)fast-food restaurant

Quizplus · Accepted Answer

According to the service continuum, intangibility increases as we move from left to right. Teaching is a service that is highly intangible because it involves knowledge, expertise, and skills that cannot be touched or seen, unlike a tailored suit or a fast-food restaurant where physical products are involved. Advertising agencies also provide intangible services, but they may have some tangible deliverables such as advertising materials or creative assets. Therefore, the highest level of intangibility is associated with teaching.

Figure: 12-2 -According to the Service Continuum (Figure 12-2),which of the Following