As competitors introduce their own products,and the product progresses along its life cycle,company attention is focused on creating _____ demand,or demand for a specific brand.

Question

Quizplus · Accepted Answer

Selective demand focuses on promoting a specific brand rather than the general product category. As competitors introduce their own products and the market becomes more crowded, creating selective demand becomes increasingly important for companies to differentiate themselves and increase their market share.

As Competitors Introduce Their Own Products,and the Product Progresses Along