DVD players were introduced to the market in the 1990s.Ninety-one percent of North American homes own at least one DVD player.To maintain market share in the DVD player market and to get customers to purchase additional players,its manufacturers have continually provided for higher-quality recording capabilities and made the machines easier to watch and with different features that allowed for quicker location of recorded programs.Because the goal of DVD player manufacturers is to maintain brand loyalty and market share,the product category is in the _____ stage of its product life cycle.(Hint: do not consider Blu-ray players in your answer.)

Question

Quizplus · Accepted Answer

The DVD player market has already reached high market saturation with 91% of North American homes owning at least one. Thus, the product category is in the maturity stage, where manufacturers focus on maintaining brand loyalty and market share through product improvements and new features.

DVD Players Were Introduced to the Market in the 1990s