Hershey's chocolate bars have been marketed in North America for more than 100 years,and are still a tremendous success,with a loyal following of consumers.The company began advertising several years ago to hold its market share,and it has introduced several distinctive new products.What stage of the product life cycle are Hershey's chocolate bars competing in?

Question

Quizplus · Accepted Answer

Hershey's chocolate bars have been in the market for more than 100 years and have a loyal following of consumers. They are no longer in the introduction or growth stages of the product life cycle. Instead, they are competing in the maturity stage, where the market is saturated, and the focus is on maintaining market share by introducing new products and advertising to retain customers.

Hershey's Chocolate Bars Have Been Marketed in North America for More