Coca-Cola has realized that the market for their first diet cola,Tab,has been significantly diminished,yet Coca-Cola still sells the product,without any major advertising to its niche market.Coca-Cola is engaging in product:

Question

Quizplus · Accepted Answer

Coca-Cola is engaging in product harvesting, which involves continuing to sell a product with reduced marketing or advertising efforts to extract any remaining profits from its remaining customer base. This strategy is often used for products that are past their prime or have been replaced by newer offerings.

Coca-Cola Has Realized That the Market for Their First Diet