Introduced by Procter & Gamble in 1928,and used by such consumer goods firms as General Foods and Frito-Lay and by industrial firms such as Intel and Hewlett-Packard,the product manager manages the marketing efforts for:

Question

Quizplus · Accepted Answer

The product manager typically manages a close-knit family of products or brands, with a focus on developing and executing marketing strategies for that specific group of products. This allows for a more targeted and specialized approach to marketing, rather than a broad approach that encompasses all of the corporation's products or a diverse assortment of varied products.

Introduced by Procter & Gamble in 1928,and Used by Such