New Coke was repositioned as a slightly sweeter,less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was:
A) a reaction to a competitor's position.
B) to reach a new market.
C) to catch a rising trend.
D) to change the value offere
Correct Answer:
Verified
Q129: Mass merchandisers,such as Sears Canada,Zellers,and The Bay,can
Q130: All of the following are factors that
Q131: Finding new uses for an existing product
Q132: The Upjohn Company first targeted men for
Q133: Consumer advocates believe the practice of downsizing
Q135: Sealy,the largest manufacturer of mattresses in North
Q136: Tums,which has long been used for reducing
Q137: Campbell's Soup ran an advertisement that read:
Q138: Airlines have added more seats,thus reducing leg
Q139: For many years,Kellogg's Frosted Flakes,a ready-to-eat breakfast
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents