Solved

For Many Years,Kellogg's Frosted Flakes,a Ready-To-Eat Breakfast Cereal,was Perceived as a Cereal

Question 139

Multiple Choice

For many years,Kellogg's Frosted Flakes,a ready-to-eat breakfast cereal,was perceived as a cereal for children.Tony the Tiger,a cartoon character,extolled Frosted Flakes,and advertisements depicted children enjoying the product in competitive situations.Recently,in response to declining sales of the Frosted Flakes,the cereal-maker has adopted a new series of advertisements that show adults admitting they enjoy Frosted Flakes,too.Kellogg's is attempting to:


A) develop alternative product selection factors.
B) reposition its product.
C) complete the product life cycle of Frosted Flakes.
D) introduce new uncontrollable elements into the marketing mix.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents