For Many Years,Kellogg's Frosted Flakes,a Ready-To-Eat Breakfast Cereal,was Perceived as a Cereal
For many years,Kellogg's Frosted Flakes,a ready-to-eat breakfast cereal,was perceived as a cereal for children.Tony the Tiger,a cartoon character,extolled Frosted Flakes,and advertisements depicted children enjoying the product in competitive situations.Recently,in response to declining sales of the Frosted Flakes,the cereal-maker has adopted a new series of advertisements that show adults admitting they enjoy Frosted Flakes,too.Kellogg's is attempting to:
A) develop alternative product selection factors.
B) reposition its product.
C) complete the product life cycle of Frosted Flakes.
D) introduce new uncontrollable elements into the marketing mix.
Correct Answer:
Verified
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